Mar 28

If there’s one thing that I learned in business school, it’s that if you’re the best in your industry, others will be envious of your success and will be critical regarding how you got there. Such is the case in this article by the Sports Business Journal about the business tactics used by my employer, ESPN.

Article: Taking aim at Bristol

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Feb 28

Gather up your munitions and prepare for a long, informative briefing because The General is coming to Bristol.

Recently resigned Texas Tech head coach Bob Knight will join ESPN as a college basketball studio analyst during the network’s coverage of Championship Week Presented by Dick’s Sporting Goods and through the NCAA Tournament.

Source

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Feb 28

Will Ferrell showed off the basketball skills he learned as Jackie Moon on the set of Semi-Pro when he faced basketball legend Bill Walton in a game of H.O.R.S.E.

Ferrell hit 3 shots in a row to jump out to a quick H.O.R. lead. Then he sunk an impossible, behind the glass, Larry Bird inspired shot to go up H.O.R.S.

ESPN never actually shows the outcome of the match but we can assume that with an H.O.R.S. lead a cruising Farrell quickly put the nail in Walton’s coffin.

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Feb 28

After 12 years with ESPN, Sean Salisbury has been replaced by Cris Carter.

Source

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Feb 28

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Feb 01

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Jan 14

ESPN.com, the leading online sports destination, today announced it has entered a content agreement with Major League Gaming (MLG), the leading professional video game league.

ESPN will serve as a primary outlet for news about MLG, providing extensive digital coverage of MLG’s 2008 Pro Circuit Competitions, including exclusive streamed matches, pro player interviews, and scores and stats. Additionally, MLG will host ESPN co-branded online video game tournaments.

ESPN will be on site at each of the 2008 MLG Pro Circuit Competitions, reporting news from its own coverage booth for various ESPN programs and platforms, including ESPN360.com, ESPN’s signature broadband sports network.

Full Article

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Dec 27

ESPN will launch its third HD service on March 30, 2008, when ESPNEWS begins telecasting in high definition. The shift to HD will enable ESPNEWS to make the most of the 16 x 9 high-definition television viewing area, offering fans an enhanced viewing experience. ESPNEWS HD will also afford new graphic sponsorship placement opportunities for advertisers.

 

ESPN’s innovative new HD Sideline graphic, which will debut on ESPNEWS HD, will wrap around the top, left and bottom of the HD screen. The HD Sideline will offer the display of textual information, headshots, news, and scores, while still delivering a window to accommodate all video highlights in 16×9 HD. It will also offer additional content not available on ESPNEWS SD, which will also contain a redesigned bottom line graphic. Both the high-definition and standard-definition services will have increased capacity to display breaking news and news of the day.

 

ESPNews HD Logo

ESPNews HD Screenshot 1

ESPNews HD Screenshot 2

ESPNews HD Screenshot 3

ESPNews HD Screenshot 4

ESPNews HD Screenshot 5

Full Press Release

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Dec 26

fifth name from the top

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