ESPN will launch its third HD service on March 30, 2008, when ESPNEWS begins telecasting in high definition. The shift to HD will enable ESPNEWS to make the most of the 16 x 9 high-definition television viewing area, offering fans an enhanced viewing experience. ESPNEWS HD will also afford new graphic sponsorship placement opportunities for advertisers.
ESPN’s innovative new HD Sideline graphic, which will debut on ESPNEWS HD, will wrap around the top, left and bottom of the HD screen. The HD Sideline will offer the display of textual information, headshots, news, and scores, while still delivering a window to accommodate all video highlights in 16×9 HD. It will also offer additional content not available on ESPNEWS SD, which will also contain a redesigned bottom line graphic. Both the high-definition and standard-definition services will have increased capacity to display breaking news and news of the day.
written by erikhaddad \\ tags: ESPN, ESPNews, HD, Press Release, TV